Marketing in the Age of AI

Free 60‑Minute AI in Marketing Class Pack for 100–300 Level Courses

Free Ready‑to‑Teach 60‑Minute AI in Marketing Class Pack

Add AI to your marketing course this semester with a plug‑and‑play lesson plan, student activity, and assessment, without spending hours creating new materials.

Complete 60‑minute AI in marketing class session, ready to drop into your syllabus.

Designed to drop into your existing syllabus with no technical prerequisites and minimal setup.

Instructor overview with learning outcomes, timing, and where it fits in a 100-300 level marketing course.

Student group activity using realistic marketing scenarios (“Capability Detective”).

Get Your 60‑Minute AI in Marketing Class Pack

We’ll email you the class pack and a short series of resources on integrating AI into your marketing curriculum.

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What you and your students get

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This 60‑minute AI in Marketing class pack is adapted from QuantHub’s AI for Marketing course, part of the Marketing in the Age of AI curriculum plan for undergraduate business programs. It is one step of the larger experience, so you can see how the full course would work in your program.

How the drop‑in module works

How does it work

1 Request the class pack with your institutional email

2 Download the instructor guide, activity, and quiz

3 Run the 60‑minute class in your course with minimal prep

Frequently Asked Questions

How much prep time is required on my end?

Very little. The module is designed to plug into an existing 100–300 level marketing course. You review the instructor overview, decide where it fits in your syllabus, and assign it. The content, activities, and assessments are already built.

What level / type of course is this best for?

The module is designed for undergraduate business students in 100-300 level marketing courses. It assumes no technical background and focuses on core AI capabilities in marketing, human-AI collaboration, and ethics in a way that fits typical principles / intro / digital marketing courses.

Do I need to change my entire syllabus to use this?

No. The module is built to drop into a single class session or short unit. Most instructors use it as:

an introduction to AI in marketing
or a focused unit inside an existing course on digital or principles of marketing.

How are quizzes and assessments handled?

The module includes built‑in checks for understanding and an assessment aligned with clear learning outcomes. You can review results in the platform and, depending on your setup, export them to your gradebook or use them for participation/credit.

Does this cost anything or require a credit card?

Access to this specific drop‑in module is free for qualified faculty using an institutional email address. There is no credit card required for the trial module.

How does this relate to the full “Marketing in the Age of AI” course?

This module is adapted from the foundations of QuantHub’s AI for Marketing course, which is part of the broader Marketing in the Age of AI curriculum. The idea is to let you experience one piece of the full course in context, so you can see how a complete AI marketing path could work in your program.

Is the content tool‑agnostic and academically appropriate?

Yes. The focus is on AI capabilities, use cases, and critical thinking, not just “how to use a specific tool.” The content is built for accredited business programs and designed to align with AACSB‑style expectations around current, tech‑forward curricula.

What if I try it and decide it’s not a fit?

No problem. You can stop using the module at any time. There’s no obligation to adopt the full course or broader curriculum; the goal is simply to give you a low‑risk way to see how a drop‑in AI marketing module could work in your context.