UNC AI Leader Mark McNeilly Joins QuantHub as Higher Education AI Strategy Advisor

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Welcome Mark McNeilly to QuantHub's Advisory Board

We are excited to announce that UNC Emeritus Professor Mark McNeilly has joined QuantHub as a consultant.

Mark McNeilly teaches AI entrepreneurship, marketing and organizational behavior at the Kenan-Flagler Business School and is a faculty advisor in UNC’s student consulting program.

We are excited to announce that UNC Emeritus Professor Mark McNeilly has joined QuantHub as a consultant.

Mark McNeilly teaches AI entrepreneurship, marketing and organizational behavior at the Kenan-Flagler Business School and is a faculty advisor in UNC’s student consulting program.

Mark served as Chair of the UNC Provost’s AI Committee, which is responsible for supporting the university in its adoption of artificial intelligence in teaching, research, and operations. One of the key initiatives was building a central AI-focused website that contains the output of the committee, including AI usage guidance, AI usage surveys, a list of UNC AI experts, UNC’s AI Community, and more.

Mark has built an AI strategy and roadmap for UNC and by extension, other universities, which covers teaching, research, and operations. He also presents his views on AI to internal and external organizations. Mark’s Substack newsletter, Mimir’s Well, focuses on AI.

Prior to coming to academia, Mark served as a global marketing executive with IBM and Lenovo. His experience includes branding, strategy, marketing, market intelligence, management, manufacturing, and personnel.

Mark is the author of a popular strategy book based on Sun Tzu’s Art of War, titled Sun Tzu and the Art of Business: Six Strategic Principles for Managers as well as two other books with Oxford University Press. He appeared on a History Channel Special on Sun Tzu’s Art of War and was an expert blogger for Fast Company.

At QuantHub Mark will play three roles:

  • Mark will serve as named engagement lead for higher-ed consulting packages, delivering executive kickoffs, policy and governance reviews, live working sessions, and final readouts.
  • Mark will participate in webinars and panels, with newsletter partnership integrating Mark’s AI articles.
  • Mark will participate in reviews of in-build content and quarterly positioning calibration with product and sales teams.

Welcome to QuantHub, Mark.

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