Marketing in the Age of AI – Resource Library

Access the resources from today’s webinar and QuantHub’s Marketing in the Age of AI modules.

Marketing Resource Center

The CMO Institute

The CMO Institute is a global community offering education, insights, and networking to help marketing leaders excel and drive growth.

MarketPro

MarketPro

MarketPro is a marketing-focused executive search firm that connects companies with top marketing and digital leadership talent.

AI Customer Segmentation

By Della Clark, this paper examines how AI can use genomic data to enable highly targeted and personalized marketing strategies.

Marketing Tools

A dynamic, searchable “map” of the entire global marketing-technology ecosystem, listing 10,000+ tools so you can easily explore, filter and compare martech solutions.

Harvard Business Review

Gen AI Transforming Market Research

An exploration of how generative AI is reshaping market research and unlocking new opportunities for marketers.

AI Customer Segmentation

A comprehensive guide to designing inclusive, student-centered course syllabi from Illinois State University.

AI Is the New Marketing Advantage

See how students learn to use AI for research, strategy, and campaign creation in our interactive demo

QuantHub Full 2025 Fall Course Catlaog

Marketing in the Age of AI Course

QuantHub’s AI in Marketing is a companion course to Marketing 101 that gives students practical, workplace-ready AI skills across the full marketing lifecycle.

Students will:

  • Learn to use AI for research, analysis, content creation, and campaign optimization
  • Build real marketing workflows using multi-step and multi-agent AI tools
  • Evaluate AI-generated assets for accuracy, strategy, brand fit, and ethics
  • Graduate with the practical AI competencies employers now expect

Our courses:

  • Turnkey modules designed to integrate seamlessly with Marketing 101
  • AACSB-aligned, forward-looking curriculum with real-world application
  • Faculty guides, training, and ready-to-teach structure that simplify adoption

Traditional, Textbook Learning:

Why QuantHub Works:

Bring AI in Marketing
to Your Classroom

Integrate QuantHub’s Marketing in the Age of AI course into your spring curriculum.