Marketing in the Age of AI

Students learn how to apply AI across every stage of the marketing lifecycle — from research and strategy to content creation and performance optimization — no AI expertise required.

What You'll Gain

Research & Insight:

Use AI tools to gather, analyze, and interpret market and customer data to uncover actionable insights.

Creative & Content:

Generate and refine marketing messages, visuals, and campaigns using AI for brand-aligned storytelling.

Ethics & Responsibility:

Apply ethical frameworks to ensure transparency, fairness, and accountability in AI-powered marketing.

Optimization & Strategy:

Leverage AI-driven analytics to optimize budgets, performance, and strategic decision-making across campaigns.

Modules

The curriculum is organized into flexible, task-based modules. Choose the ones that align with your objectives and map them directly into your existing syllabus.

Module 2359

Leveraging generative AI as a learning partner

Module 2360

Differentiating prompting from traditional computing interactions

Module 2361

Synthesizing prompt components for effective AI communication

Module 2362

Evaluating influence techniques on AI response quality

Module 2364

Comparing multi-modal prompting strategies across media types

Module 2337

Explaining basic prompt engineering techniques for generative AI

Module 2086

Applying prompt engineering for text content

A Look Inside the Learning Experience

Students learn through a variety of interactive materials and hands-on environments designed to build real-world skills.

Practical Learning Resources:

Content is designed to help students frame problems and structure their thinking.

Interactive Quizzes:

Questions are embedded in real-world scenarios, testing a student's ability to apply knowledge in context.

Practical Learning Resources:

For courses like Excel for Business Analytics, students work directly in a simulated environment to solve problems.

Join Our Upcoming Marketing Webinar

Learn how to excel in the age of AI with practical strategies and real-world examples.

AI Is the New Marketing Advantage

See how students learn to use AI for research, strategy, and campaign creation in our interactive demo

Don’t Just Take Our Word for It…

“This is way beyond what other companies in your space are doing.”

Jim Mezzanotte

Moodle

"I'm thoroughly enjoying the AI in Marketing course. It's both insightful and engaging."

Doyle Williams

CMO, Protective

"I was very impressed with the content. I think it hits the key things students need to know and explains things in a comprehensive and compelling way. Kudos to you and your team."

Mark McNeilly

UNC Chapel Hill, Professor of the Practice Marketing

"I loved it! Very efficient in the approach."

Fred Forgey

Associate Dean, Sam Houston State University

Talk to a Curriculum Specialist

Discover how to seamlessly integrate hands-on AI marketing practice into your students’ learning.