The choice between data tables or text-based data displays versus charts for presenting data depends on the particular situation and the goals of the information being communicated.
When to Use Data Tables and Text-based Displays
High precision is needed: Tables display exact numbers and values, while charts give a more approximate representation. For example, imagine you’re a clinical researcher comparing the side effects of different medications. In this case, tables can show the exact percentage of patients who experienced a particular side effect, which is necessary for doctors to make informed decisions about prescribing medications.
Data has multiple dimensions: Tables can more effectively organize the information when data has several variables. For instance, if you’re a project manager tracking the progress of various tasks assigned to different team members with deadlines, priorities, and completion statuses, a table would allow you to search, sort, and filter the data quickly.
Comparisons aren’t the main goal: A table or text can be more useful when the data’s primary purpose is to look up specific values rather than compare trends or patterns. For example, if you have a travel website showing flight schedules, using a timetable would make sense since users want to know the exact departure and arrival times.
When to Use Charts
Showing trends or patterns: Charts are visually appealing and allow your audience to grasp trends or patterns in the data quickly. Suppose you’re a marketing analyst evaluating the popularity of a new product over time. In this case, a line chart would effectively display the product’s sales performance by showing the upward or downward trends across different periods.
Comparing data: Visual representations like bar or pie charts make comparing different data points or categories easier. For example, if you own a chain of retail stores and want to analyze the sales performance across various branches, a bar chart would allow you to easily assess which stores are outperforming or underperforming.
Simplifying complex data: Charts can help break down complex data into easily understandable visuals. Let’s say you’re a climate scientist studying the relationship between greenhouse gas emissions and global temperature changes. A scatter plot would effectively illustrate the correlation between the two variables.
In conclusion, data tables and text-based data displays might be more effective if you focus on precision, multiple dimensions, or looking up specific values. However, using charts is your best bet when showcasing trends, comparisons, or simplifying complex data. Understanding your data’s purpose and your audience’s needs will help you choose the most suitable form of presentation.