In today’s world, data is everywhere. We generate and use data in our everyday lives through devices such as smartphones, wearables, and even our cars. This glossary will introduce you to some common terms related to data, including different types of data, how it’s generated, and how it’s used.
Bot: A bot is a program or software that can automatically perform tasks on the internet. Bots can be helpful for things like customer service or search engines, but they can also be used to spread spam or malicious content.
Cookies: Cookies are small pieces of data that websites save on your computer or device. These cookies can be used to track your activity on the website, remember your login information, or show you personalized ads.
Data: Data is facts and figures that can be stored and analyzed. Data can be anything from your name and address to the temperature outside.
Data generation: Data generation refers to the process of creating new data. This can happen when you take a picture with your phone or when sensors in a car record information about how it’s being driven.
Data source: A data source is where data comes from. Data sources can be anything from social media to weather sensors to customer surveys.
Device fingerprinting: Device fingerprinting is the process of collecting information about a device to create a unique identifier. This can be used to track a device’s activity across different websites or apps.
Enterprise data: Enterprise data refers to data that is used by businesses or organizations. This can include things like customer information, sales data, or employee records.
Firmographics: Firmographics is data that describes businesses or organizations. This can include things like the size of the company, the industry it operates in, or its location.
GPS: GPS stands for Global Positioning System. It’s a technology that uses satellites to determine the location of a device.
Internet of Things (IoT): The Internet of Things refers to devices that are connected to the internet and can communicate with each other. This can include things like smart thermostats, wearables, and even cars.
Open data: Open data is data that is freely available for anyone to use, reuse, or redistribute. This can include things like government records or scientific research.
Open data movement: The open data movement is a movement to make data more accessible to the public. This can help promote transparency and accountability in government, as well as spur innovation.
Personal data: Personal data is information that can be used to identify an individual. This can include things like your name, address, or social security number.
Professional data: Professional data refers to data that is used in the workplace. This can include things like sales and customer data, human resources data, or operations data.
Public data: Public data is data that is available to anyone. This can include things like government records or information about public services.
Quantified-self movement: The quantified-self movement is a movement to use technology to track and analyze personal data. This can include things like tracking steps or monitoring sleep patterns.
Raw data: Raw data is data that has not been processed or analyzed. This can include things like survey results or sensor readings.
Sensors: Sensors are devices that can detect and measure physical properties like temperature, light, or movement. They can be used to generate data about the world around us.
Social media data: Social media data is data that is generated by social media platforms, such as Facebook or Twitter. This can include things like posts, likes, or comments.
Socioeconomic data: Socioeconomic data refers to data that describes the relationship between social and economic factors. This can include things like income, education level, or employment status.
Technographic data: Technographic data refers to data that describes the technology that people use. This can include things like the type of smartphone someone has or the internet browser they use.
Wearable device: A wearable device is a technology that can be worn on the body, such as a smartwatch or fitness tracker. These devices can track things like heart rate, steps taken, or sleep patterns.
Web traffic data: Web traffic data refers to data about how many people are visiting a website or using an app. This can help businesses understand how popular their products or services are.
Weather data: Weather data refers to data about the weather, such as temperature, humidity, or precipitation. This data can be used by businesses or organizations to make decisions about things like transportation or agriculture.
Web beacon: A web beacon, also known as a tracking pixel, is a small image that is embedded in an email or webpage. It can be used to track user activity, such as whether an email was opened or a webpage was visited.