What Data Can We Use to Describe a Business?

Let’s discuss three types of data we can use to describe a business: enterprise data, firmographics, and technographics.

Enterprise Data

Enterprise data refers to the data generated and collected by a company as part of its daily operations. This data can include financial transactions, customer interactions, production metrics, and employee performance. It is crucial for businesses to effectively manage and analyze this data to make informed decisions and stay competitive in the market.


Firmographics are the descriptive characteristics of a company that can be used to classify and segment them. These characteristics include industry type, company size, location, annual revenue, and number of employees, among others. Firmographics help businesses understand their target audience and identify potential clients or partners.


Technographics is data related to the technology used by a company, including hardware, software, and cloud-based services. This data helps businesses understand their competitors’ technology adoption and make strategic decisions about their own technology investments.

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