Creating Visual Narratives with the Audience in Mind

Here, we examine strategies for adapting visual narratives to cater to various audiences. First, let’s establish the importance of considering your audience when designing visual narratives. Knowing your audience allows you to tailor your visuals to convey the necessary information and to engage viewers, and evoke emotions. Now, let’s explore some strategies: Know Who You’re […]

Best Practices For Transitions in a Visual Narrative

Let’s examine how to provide transition guidance in a data storytelling visual narrative. Creating compelling and engaging visual narratives requires a strategic approach, and there are certain best practices to guide you. Here, we will review object continuity, viewer (or camera) motion, and animated transitions.   Familiar objects: These provide intuitive cues for users to […]